OUR WORK

CASE STUDIES

POSITIONING

Lays Lay’s was an iconic American brand missing a changed American consumer. We evolved the positioning to allow the brand to penetrate new markets and drive incremental sales.

Aladdin Aladdin is a famous household brand that had stalled out. Our evolved brand positioning led to initiatives that doubled the business over the following 18 months.

Newton Running Newton Running is innovative running footwear start-up had bootstrapped its way to early success. We built brand positioning and strategy to sustain their healthy growth.

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STRATEGY & ALIGNMENT

Frito-Lay We built the strategy for Frito-Lay portfolio to rapidly grow their business with high-growth, influential multicultural consumer segments. Our strategy accelerated growth to 35%.

Starbucks We transformed the Starbucks’ international food business from a low-quality, inconsistent program to a brand-building, profitable business with consistent growth across 52 markets.

Aladdin We built the strategy and alignment process and led the iconic American brand to its highest sales and profit in its 100-year history.

Reebok At a crossroad, we helped Reebok North America gain system-wide commitment to its vision, 5-year goals and strategy for growth.

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INNOVATION

Starbucks Launching innovation across 52 international markets is no simple task with a global food & beverage retailer. And we did it and delivered transformational growth.

Doritos We delivered an award-winning pipeline of “cross-over” new products and delivered $80M of growth for the Doritos brand.

Tazo Tea We built and accelerated to market a pipeline of transformative hot and cold tea products that accelerated the Tazo brand and business across multiple channels in the US.

Coros Cycling A start-up with a cycling helmet using bone conduction technology for communication, we successfully started up this company and set its path for rapid expansion.

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STRATEGIC BUSINESS DEVELOPMENT

Stanley Known “Grandpa’s green thermos,” we led Stanley brand’s digital and ecommerce transformation and tripled its multi-million ecommerce channel in 9 months.

Starbucks We transformed the Starbucks’ international food business from a low-quality, inconsistent program to a brand-building, profitable business with consistent growth across 52 markets.

Frito-Lay We built award-winning strategic business platform that accelerated growth from single digits to 35%, added $200M in sales and boosted profit margins by 5 points.

Tazo Tea We built and accelerated to market a pipeline of transformative hot and cold tea products that accelerated the Tazo brand and business across multiple channels in the US.

Coros Cycling A start-up with a cycling helmet using bone conduction technology for communication, we successfully started up this company and set its path for rapid expansion.

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LEADERSHIP & TEAM DEVELOPMENT

Aladdin We moved a smart, passionate team of capable leaders from stuck to a highly focused, cohesive team that delivered initiatives that doubled the business.

Starbucks International Food – Leader & Team Development: We transformed Starbucks international’s food team into a cohesive, focused and engaged team with a shared mission: Making Starbucks food as good as its coffee.

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“Stuart is able to create a path and develop processes and initiatives that help take the strategy and really land it. There’s a lot of smart guys in consulting who are good at PowerPoint slides and creating high level strategy, but he has an uncanny way of making that strategy really land at the front line and on the shelf.”

– Jaime Vasquez
CMO, Britvic North America

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