THE S-FACTOR BLOG
Are you really safe?
Our brains are designed to move us toward comfort and safety. Everything we create aims to help us live more comfortably, feel more secure. Think about it. Is there a product or service that doesn’t have this aim?
Our jobs in companies are also built on the premise of safety and security. There are many reasons to pursue and hold the full-time job, among them, and maybe the foundation of them, are comfort and safety. When we have the job, our days are occupied. We get a routine full of friends, meetings, presentations, vendors supporting and praising us, politics to maneuver, intellectual stimulation, and busyness. We get stuff done. From this we feel we are of value. We get more than money. We belong. We get society, respect and dignity and we avoid the quiet shame of being an outlier from the system.
But is safety really safe?
Technology and global business have massively disrupted our stability and it’s just beginning. Automation, robots and AI have eliminated 6M manufacturing jobs in the United States. Employment in the sector is the same as the summer of 1941. What used to be a reliable pillar of America and our culture, production is vanishing. Over 60% of Americans feel their job is unstable compared to 20 years ago and the majority think it will become less certain. Worse, 70% of Americans say they are disengaged in their work. Over 50% say their work gives them no meaning at all.
The only safety now is creativity.
To know deeply who you are and what we love even more deeply. The only safety is to focus deeply on the internal job and translate it to the external job. Then find a way to be the best at that one, meaningful thing and give it away.
A new product launched every two minutes in the US in 2019. We have nearly 5,000 breakfast cereals. Google alone serves more than 30 million advertisements per day. This overlays the day job and the job of life. Truth: As a culture, we have never been so overwhelmed....
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