Stuart Johnson

An accomplished, classically trained business leader born from progressive roles with top leadership development domains like PepsiCo, Starbucks and Reebok, Stuart formalized his brand strategy and marketing consultant practice in 2016.

As a consultant, leader coach, and life-long endurance athlete – Stuart combines over two decades successfully leading and growing consumer-foucsed brands and businesses, a deeply embedded athlete’s growth mindset, and a highly-tuned and intuitive talent for helping peolpe and teams define and actively pursue their full potential.        

An award-winning leader in strategy, brand management and innovation ranging from large global consumer brands to gritty start-ups, Stuart has repeatedly led business transformation and delivered double- and triple-digit growth. 

Stuart’s experience traverses consumer packaged goods, retail, ecommerce, footwear, apparel, and sporting goods. He also holds an MBA from Babson Graduate School of Business and a BA in English with honors from University of Colorado.

Stuart enjoys competing in mountain ultradistance races ranging up to 100 miles, surfing the cold waters of the Pacific Northwest and Canada, nordic skiing and other high-altitude pursuits with his family and friends.  


“For brands in the outdoor industry, it’s not very often that you find people that have a depth of experience with brand management and brand growth. We were a small company wanting to become a big company, and Stuart had the experience and the ability to help us get there. He brought exactly what we needed to get to the next level.”

Anne Klein
Vice President, Newton Running

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