THE S-FACTOR BLOG
The New Comfortable
In order to achieve flow – a state of deep focus where creativity and productivity expand – performance psychologists instruct us to stretch 4% above our last, best performance. They pick 4% because it’s achievable – challenging enough to engage us, not so challenging to discourage us.
The idea has been around for ages. Maybe its most obvious in the world of finance. Small, daily investments compound. Over time, daily investments sum to exponential growth.
Elite athletes know this. They slowly layer on stress, recover and then repeat. They build week after week, period after period, race after race, year after year. And soon they reach the podium at the World Championships.
Or they ride 100-foot wave. Or drop an 80-foot cliff on skis. Or, in the professional domain, they launch a company.
We see the end game and it’s awe-inspiring. Our jaws drop and we ask, “How can something so difficult look so easy? So effortless and comfortable? It’s amazing.”
It’s increments. It’s daily investments. Its compounding interest. It’s 4% more.
And its commitment. Showing up. Practicing, doing, learning and adapting – in small everyday increments on something we deeply desire to learn and express – is the essential skill of our post-industrial and creativity-driven era. Being uncomfortable is the new comfortable.
A new product launched every two minutes in the US in 2019. We have nearly 5,000 breakfast cereals. Google alone serves more than 30 million advertisements per day. This overlays the day job and the job of life. Truth: As a culture, we have never been so overwhelmed....
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